La vaca púrpura

La vaca púrpura Image

“El mundo está cambiando de forma vertiginosa y, con este, las reglas del marketing. Las cuatro Pes y las viejas prácticas tan bien aprendidas durante años han dejado de funcionar por una sencilla razón: la saturación de los medios y de la mente del consumidor. Para que nuestro producto no se vuelva invisible en esta nebulosa de opciones debemos hacerlo extraordinario, diferenciarlo. Y nada más extraordinario y diferente que una vaca púrpura.

Las vacas, después de ver una, o dos, o diez, son aburridas. Pero una vaca púrpura es algo que llama la atención, que obliga a pararse, mirar e incluso maravillarse. Es algo increíble, emocionante,  diferente, algo que nunca se olvida. Y lo más importante, es inherente, es parte del producto desde su nacimiento o no lo es.

El gurú del marketing Seth Godin nos brinda en este texto su visión y opiniones particulares sobre la función del marketing en las organizaciones y nos abre los ojos a una nueva y sobresaliente mentalidad que hará que nuestros productos y planteamientos de mercado dejen de ser perfectos para convertirse en diferentes y transformadores.

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🗸 Title: La vaca púrpura
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Readers' opinions about La vaca púrpura by Seth Godin

The plot twists were executed masterfully. I was left gasping at every unexpected turn, and the suspense kept me on edge throughout. Bravo to the author for keeping me guessing.

This book has reignited my passion for reading. It reminded me of the sheer joy that can be found in losing oneself in the pages of a good story. I can't wait to explore more books now.

The themes of resilience and hope resonated deeply with me. This book taught me valuable life lessons that I'll carry with me for years to come.

More by Seth Godin

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