The Big Zero

McDonald's and the Hotel Industry by Mark B. Vandenbosch The Challenger Sale by Matthew Dixon & Brent Adamson $100M Offers by Alex Hormozi The New Model of Selling by Jerry Acuff & Jeremy Miner The 22 Immutable Laws of Marketing by Al Ries & Jack Trout The Science of Self-Discipline by Peter Hollins This Is Strategy by Seth Godin Cold Calling Sucks (And That's Why It Works) by Armand Farrokh & Nick Cegelski Fanatical Prospecting by Jeb Blount & Mike Weinberg Influence: Science and Practice by Robert B. Cialdini Two Weeks Notice by Amy Porterfield On Writing Well, 30th Anniversary Edition by William Zinsser All Marketers (Are Liars) Tell Stories by Seth Godin Generative AI in Practice by Bernard Marr One Million Followers, Updated Edition by Brendan Kane The JOLT Effect by Matthew Dixon & Ted McKenna INKED by Jeb Blount Strategic Brand Management, 3rd Edition by Alexander Chernev Upside by Kenneth Gronbach & M.J. Moye Do Open by David Hieatt Sales Management That Works by Frank V. Cespedes Building Brand Communities by Carrie Melissa Jones & Charles Vogl Selling the Wheel by Jeff Cox & Howard Stevens Sales: Sales Strategies: The Top 100 Best Ways To Increase Sales by Ace McCloud Toți marketerii sunt mincinoși by Seth Godin How I Raised Myself From Failure to Success in Selling by Frank Bettger The Psychology of Selling by Brian Tracy The Qualified Sales Leader by John McMahon Continuous Discovery Habits by Teresa Torres MEDDICC by Andy Whyte Give to Grow by Mo Bunnell The Advertising Concept Book: Think Now, Design Later (Third) by Pete Barry Jab, Jab, Jab, Right Hook by Gary Vaynerchuk Blue Ocean Strategy, Expanded Edition by W. Chan Kim & Renée A. Mauborgne Psicología de ventas by Brian Tracy Invisible Influence by Jonah Berger Stories That Stick by Kindra Hall The Adweek Copywriting Handbook by Joseph Sugarman Marketing Lessons from the Grateful Dead by David Meerman Scott & Brian Halligan The User Experience Team of One by Leah Buley Persuasion: Mastery- How to Master Persuasion, Mind Control and NLP by Ryan James The Jobs To Be Done Playbook by Jim Kalbach Experiential Marketing by Kerry Smith & Dan Hanover The Illusion of Choice by Richard Shotton Building Your Personal Network by Mark Stephens Niching Up by Chris Dreyer What Your Customer Wants and Can’t Tell You by Melina Palmer SUMMARY - The Outsiders: Eight Unconventional CEOs and Their Radically Rational Blueprint for Success by William N. Thorndike by Shortcut Edition Trustworthy: How the Smartest Brands Beat Cynicism and Bridge the Trust Gap by Margot Bloomstein LA NEGOCIACIÓN EN 4 PASOS. Cómo negociar en situaciones difíciles, pasando del conflicto al acuerdo en los negocios y en la vida cotidiana by Stefano Calicchio